WordPress Web Design Trends in 2020
Do you want to find the best design ideas for your WordPress site? Then you’re in the right place.
In this article, we will tell you some of the best WordPress web design trends you can follow, so your site won’t look outdated. You can also get several ideas to bring a better user experience for your visitors.
Before examining the latest trends, you should understand the importance of design for your site first. If you’re ready, let’s start!
Why Does Website Design Matter?
Website design is important for a couple of reasons:
- Better reputation – having a well-designed website will make your business look professional. Imagine stumbling on to an ugly, poorly designed website. Would you trust such a business?
- Great user experience – website design doesn’t only revolve around visuals. It also covers the navigation of your website. Having a complicated interface will result in higher bounce rates, as users might leave your site if they find it too complicated to navigate.
- Competitive advantage – research your niche and see what tendencies do your competitors have and how you can improve them on your site.
These benefits, of course, don’t solely come from good design. There are a lot of factors involved, such as brand strength and content quality. Regardless, designing your site well is an absolute must.
When designing a WordPress site you can make use of the vast collection of themes and plugins. If you’re new to WordPress, there are a lot of references you can find to learn more about it.
However, it’s not enough to depend on themes and plugins. You should also keep track of the changing design trends.
Top WordPress Web Design Trends In 2020
The listed trends below will help you to add better visual elements to your site. Beyond appearance, you’ll also learn how to improve user experience.
So, without further ado, let’s check it out!
1. Mobile-Friendly Designs
Serving mobile-friendly design is a necessity since mobile devices are used by 3.7 billion users and the number is still growing. Furthermore, mobile devices accounted for 49.7% of web page views across the globe in 2020.
Also, by providing mobile-friendly design, your site will potentially rank higher on SERPs.
As the name implies, the purpose of a mobile-friendly design is to bring convenience to mobile users when accessing a site.
2. Video Headers
Aside from relying on images on promoting your products or brands, you can also do it through the videos on the header. It is so attractive that more WordPress developers have started to put this function in their themes.
For example, one of the popular themes which embrace the video header feature is VideoTouch.
Other than showing a single video, you can also display a gallery. So, you can frame multiple videos on your header.
As a matter of fact, video headers is not a new feature. It was introduced with WordPress version 4.7. However, putting videos is particularly trendy nowadays.
In 2020, 80% of global internet consumption will be video content. Thus, having one will be beneficial to make your site’s header more visually appealing.
Microinteractions is a method where each element of the site is designed to interact with the visitors as detailed as possible. Therefore, the site won’t seem rigid and monotone.
Implementing micro-interactions to your web design can bring several benefits, such as helping the visitors navigate within site – through animated navigation buttons, and encouraging the visitors to interact with the site – like Facebook’s emoji.
The most common use of micro-interactions is in the forms of animation. For instance, you can see a floating blue button with an arrow pointing up on top of your Twitter feed. Clicking it will bring you to the newest tweets.
Above all, how do you apply micro-interactions to your site? The simple way to do it is by using a plugin. One of the plugins you can use is the Animate It!. It will help you to apply animations on your post, pages, or widgets.
4. Virtual Reality
Virtual reality is one of the most popular trends in technology nowadays, and guess what? You can also implement it on your site design.
This feature is particularly great if the site has plenty of image and video content. For example, if you own an ecommerce site, you can make the visitors experience your products better by providing a 3D model of the product.
There are several plugins you can use to apply virtual/augmented reality on your site design, such as WP-VR-View which let you add 360° VR photos and videos, and WebVRShop which can show a 3D model of your products, so the visitors can rotate and view each side of it.
5. Bold Typography
Involving bold typography on your site design can make your message stand out more. Moreover, you can use more than one font to make it even more unique.
You can experiment with the font styles and placements to fit your site’s purpose. But keep in mind that readability is the most important thing.
Making use of web design will bring benefits to your WordPress site in the form of better reputation, great user experience, and competitive advantage.
There are several WordPress trends design mentioned in this article, such as mobile-friendly design, video headers, micro-interactions, virtual/augmented reality, and bold typography. Those trends can be used as references to enhance your site’s appearance and improve its functionality.
At last, make sure that your site design will bring great experience to the visitors. Good luck!