On-Page SEO guide: 6 best tips to improve your Your Word Press Websites
Paying more attention to on-page SEO than reducing keywords in the HTML of your page. To rank your content in 2020, you also need to optimize your content: user experience bounce rate and Dwell Time Search Intent Page loading speed click-through rate.
Valuable content
Publishing something that is a unique beginning.
But it is not enough.
According to Hosting Facts, 4 million blog posts come every single day.
So for your content to stand out and attract attention, it needs to be very valuable.
Here are some ways you can make your SEO content highly valuable:
Add details: Pictures, screenshots and steps make it easy for someone to put your content into practice.
Crisp Writing: Strong copy writing will make your content more engaging.
Updated content: Brand new strategies, steps and examples.
Expert Author: Most of the content is written by people who have never done what they are asking you to do. Content with someone’s first-hand experience is almost always more valuable than something written by a random freelance writer.
A main thing that my SEO checklist post is so valuable is the checklist itself.
This starts with the beginning friendly stuff.
1. Choose a reliable hosting provider
You need to make sure that you are hosting your site with a trusted provider – site speed, uptime, and security are all major reasons that will ask you to think carefully about who you use as your host. will do.
Site speed has a direct impact on the SEO performance of your WordPress site, and both poor uptime and security vulnerabilities can lead to site quality issues. Indicating to go for the cheapest option, as you are more likely to suffer from performance issues.
WordPress itself advises three hosting providers, and it makes sense to consider these options if you are not sure where to start.
2. Install an SEO friendly WordPress Theme
When you first install WordPress, you will almost certainly see the platform’s default ‘Twenty Twenty’ theme. However, the possibility is that you want to use it for your site.
There are thousands of free themes available directly from the dashboard and many more premium themes, you need to choose carefully, or you can end up using one that is SEO friendly.
Although many themes claim to be SEO friendly, it is not uncommon for themes to come with scripts and plugins that you will not use, and this will slow down your site performance. Before setting up a topic, run a demo of it through Google’s web.dev tool to gain insight on potential performance and SEO issues.
Measuring SEO Best Practices
This at least gives you the confidence that you are choosing a topic that is not going to hold you back.
3. Install a free WordPress SEO plugin
Before you start optimizing your site, you need to install an SEO plugin. Fortunately, there are some main options that are commonly suggested, both of which are free to install:
For the purpose of this guide, we are using Yoast, but have a look at our best Word Press plugins for SEO guides for both free and paid options.
Please note, a plugin will further optimize your site for you; It just makes it easier for you to do this and follow best practices.
One way to install a plugin on Word Press is to log into the admin panel and navigate to the ‘Add new’ plugin page under the left-hand menu: Plugins > Add New
Once you get there, search for the plugin you want to install and hit ‘Install Now.’
Once it is installed, you must activate the plugin. We will be installing additional plugins while we work through our top WordPress SEO tips. To see other ways to install the WP plugin, visit this guide.
4. Set up your preferred domain
You choose your preferred domain as https://domain.com or https://www.domain.com will have no effect on your SEO, but you need to make sure that your site is in any of these Be available on one. Because these are considered different URLs by Google.
Head: Settings > General. Here you can choose your preferred domain:
The other domain version will be redirected to your preferred domain. If you are starting a new website, feel free to choose any option, but if you are replacing an existing site, be sure to use the same version that you have historically used.
As a side note on this, you need to make sure that you have an SSL certificate and use your website HTTPS. If you have a certificate installed, talk to your hosting provider or developer or find a free clear encrypt solution. You can learn how to set up with WordPress here.
5. Check your site’s visibility settings
WordPress gives you the ability to ‘discourage’ your site from indexing search engines, which means it improves rank. It is commonly used by developers while a site is in development to prevent it from being indexed while the page and content are not complete.
This is more common than finding that this block has been left in place after launch. You need to check under your site’s visibility settings: Settings > Reading.
Here, you will see a checkbox at the bottom of the page:
Search Engine Visibility checkbox for WordPress SEO
If this box is ticked, you need to untick it.
6. Enable SEO Friendly Permalinks
Word Press gives you a variety of options for how URLs are structured, and you need to make sure that you are using the most SEO-friendly option.
By default, Word Press uses the URL like this: https: //domain.com/? P = 123. These URLs are not search engine friendly, and there is no way to identify what the page is from the URL alone.
Fortunately, you can choose a custom URL structure in: Settings > Permalinks
For most sites, come
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